Athlete Business Strategist & Manager
Megan S. Fontenot serves in a dual-function role designed to support professional athletes in building and managing business ventures, brand partnerships, and philanthropic initiatives beyond their athletic careers. As a business strategist & manager, she combines high-level strategic planning with hands-on operational execution, serving as both an advisor and a day-to-day manager.
Her key responsibilities include identifying and developing business opportunities, creating strategic plans aligned with the athlete’s personal brand and long-term goals, managing business operations and vendor relationships, overseeing brand deals and sponsorships, and coordinating with legal, financial, and media teams. She also supports philanthropic planning, content development, and project execution to ensure consistency, professionalism, and impact across all initiatives.
She possesses a strong understanding of both the sports and business landscapes, excellent communication and project management skills, and the ability to manage confidential and high-profile matters with discretion and integrity.